Genesis Model Experiences

The Mercedes-Benz campaign materials featured in this portfolio were created as part of my internship at antoni_garage. A snapshot of my work is writing TVC scripts, headlines, taglines, and creating concepts for the following cars: AMG All-New 4 door coupe, GLA, GLE, GLC, AMG, CLA Ice, CLA BEV. All to be released in 2026 so stay tuned.

My role

Copywriter (Internship)

UX Designer (Core Team)

Timeline

Jul 2025 - Dec 2025

Q1 – Q4 2023

Collaborators

Simon Weyers, Martim Braz, Alejandro Gabarda, Brandi LaCertosa

Skills

Script Writing · Headlines · OOH · 360 Campaign Development · Consumer Psychology · Cross-functional collaboration

Final designs: Lineup-first model menu

Research showed customers couldn’t see the portfolio in one view and often misinterpreted the lineup. We replaced the tile-based menu with a single structured entry point, displaying all seven models with core identifiers (sedan/SUV, EV/ICE).

The lineup-first menu presented all seven models at once, making the portfolio instantly clear.”

Final designs: standardized content framework

The old showrooms varied by product team, creating inconsistency and extra effort. We built a modular CMS framework with reusable UX/UI templates, giving every model the same structure and making future launches faster and easier to manage.