Genesis Model Experiences

This is a project I would go for if I had enough money. The best part of it was making podcasts with my classmates. I focused on brand strategy, narrative development, and visual communication. I learned how to translate a creative concept into a clear value proposition, and align design, technology, and cultural storytelling for a client-facing proposal.

My role

Everything

UX Designer (Core Team)

Site Link

Q1 – Q4 2023

Skills

Midjourney · Podcast Creation · Content design · Brand Communication · Pitch Deck Design · Campaign Development · Augmented Reality · Art Direction · Survey

Final designs: Lineup-first model menu

Research showed customers couldn’t see the portfolio in one view and often misinterpreted the lineup. We replaced the tile-based menu with a single structured entry point, displaying all seven models with core identifiers (sedan/SUV, EV/ICE).

The lineup-first menu presented all seven models at once, making the portfolio instantly clear.”

Final designs: standardized content framework

The old showrooms varied by product team, creating inconsistency and extra effort. We built a modular CMS framework with reusable UX/UI templates, giving every model the same structure and making future launches faster and easier to manage.