• FACEIT

Starting a new game is never easy. You’re constantly thinking, “If only I could play like..”. The problem is that gamers are not taken seriously when they play in their own way. So we launched a challenge on FACEIT platform where Players will get to play game-modes that will allow them to look at the game differently and discover their playstyle as well as have a chance to get fast-tracked to the Pro league.

My role

My role

My role

Copywriter

UX Designer (Core Team)

UX Designer (Core Team)

Timeline

Timeline

Timeline

2024-2025

Q1 – Q4 2023

Q1 – Q4 2023

Art Director

Art Director

Art Director

Jonas Parna

Skills

Skills

Skills

Script Writing · Headlines · OOH · 360 Campaign Development · Consumer Psychology · Cross-functional collaboration

Final designs: Lineup-first model menu

Research showed customers couldnt see the portfolio in one view and often misinterpreted the lineup. We replaced the tile-based menu with a single structured entry point, displaying all seven models with core identifiers (sedan/SUV, EV/ICE).

The lineup-first menu presented all seven models at once, making the portfolio instantly clear.”

Final designs: standardized content framework

The old showrooms varied by product team, creating inconsistency and extra effort. We built a modular CMS framework with reusable UX/UI templates, giving every model the same structure and making future launches faster and easier to manage.

Full-page design offered more clarity and space for vehicle details and CTAs.

More
Work
More
Work
More
Work

Create a free website with Framer, the website builder loved by startups, designers and agencies.