At Motor Kommunication, I assisted in the campaign for Wednesday’s new season on Netflix. Our strategy amplified her cult mystique while escalating the darkness. We shaped concepts, key lines, and executions across social and OOH, safeguarding a sharp, offbeat tone throughout, consistently.
Thomas Rendel, Claudia Kuprat, Natalie Amageschie, Hugo Dallmann, Jan Roters
Copywriting · Concept Creation · Brand Communication · Storyboarding · Color Theory · Campaign Architecture · Cross-functional collaboration
Disclaimer: All trademarks, brand assets, and final produced work are the property of Motor Kommunikation and Netflix and/or its affiliated agencies and partners.
This work is presented solely for self-promotional and for portfolio purposes in a student capacity. I do not claim ownership of the brand, trademarks, or any proprietary materials.
